btrax

btrax

btrax is a design agency based in San Francisco and Tokyo. As a UX Researcher, I’ve worked on multiple projects to bridge the market gap between U.S. and Japan.

btrax rebranding

As an UX Researcher, Designer, and Project Manager of this internal rebranding project, I was responsible for the unique cultures and values of btrax to shine through our new design while meeting every milestone without compromising for quality.

A new website design including owned media, presentation slides, and Zoom backgrounds were made from our new rebranding.

I’ve learned the importance of typography and branding through this project and how design could change perspective so easily.

UX Researcher

While I wore many hats at btrax, my main role was a UX Researcher. I’ve moderated both English and Japanese interviews for our clients as well as completed workshops to educate our clients how to conduct an effective user research.

Being a strong qualitative researcher, I would synthesize the interviews into personas, user journey maps, affinity maps, how can we questions, etc. to draw out the patterns and pain points our users may be feeling.

Figma and Miro would be my go-to tool, unless otherwise specified by the client.

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Misaky Tokyo

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Kapok Knot